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The Market Research Blog

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Business Strategies Post-COVID: Customer Needs, Social Responsibility and D2C Business Models the Top Trends

As many economies emerge from the most restrictive periods of lockdown, thoughts are steadily turning to “what’s next?”. In this latest blog from our COVID-19 tracker series, we’ll review the priorities of businesses on their road to recovery...

May 2020 / Written by Oliver Truman
 

Insights Inside #5: The Importance of Selling on Value w/ Steve Laborda (ValueBizbooster)

INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic.     In these times of uncertainty, we have created a new podcast series to help you understand how busi...

May 2020 / Written by Nick Hague
 

Business Sentiment & Emotions in COVID-19: Big Business Is Most Concerned About Its People & Millennials Are Coping Best

In this week’s review of findings from our COVID-19 tracker, we explore business sentiment and the emotional impact of the crisis. A number of surprises emerge…     Fear. Distress. Anguish about loved ones, angst about our employment, a...

May 2020 / Written by Matthew Harrison
 

Insights Inside #4: The Role of Strategists to Deliver New World Success w/ Rhys Taylor (gyro)

INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic.     In these times of uncertainty, we have created a new podcast series to help you understand how busi...

May 2020 / Written by Nick Hague
 

COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles

In this week’s review of findings from our COVID-19 tracker, we’ll be looking at how businesses have been coping with technology challenges.     “Stay at home” directives in many economies have forced businesses into adopting more h...

May 2020 / Written by Oliver Truman
 

Insights Inside #3: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)

INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic.     In these times of uncertainty, we have created a new podcast series to help you understand how busi...

May 2020 / Written by Matthew Powell
 

COVID-19: Resilience & Business Continuity – Almost 3 in 5 Businesses Admit They Could Have Done “Much More” To Prepare

This week’s review of insights from the B2B International COVID-19 tracker focuses on business resilience – To what extent have companies been disrupted so far? How well prepared were they? And, crucially, how well set are they for recovery? &nbs...

May 2020 / Written by Oliver Truman
 

Insights Inside #2: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)

INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic.     In these times of uncertainty, we have created a new podcast series to help you understand how busi...

May 2020 / Written by Matthew Powell
 

How Michelin’s Market Research Strategy Is Adapting During COVID-19

  Last week we launched our Insights Inside Podcast Series where we speak to various experts to hear how they are looking to adapt and remain successful during these times. The extract below is taken from an interview with James Gibson, B2B Insi...

May 2020 / Written by Nick Hague
 

COVID-19: 56% of Businesses Very or Extremely Concerned by Supply Chain Challenges

This post examines an initial cut of data from our new market tracking study – The B2B International COVID-19 Tracker. This new global study will run every week over the next few months to follow business sentiment and activity during these uniquel...

April 2020 / Written by Oliver Truman
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