Join Us as We Become a Merkle B2B Company – B2B Like Never Before

Join Us as We Become a Merkle B2B Company – B2B Like Never Before


As of September 1, 2020, B2B International became a Merkle B2B company. What does this mean? Well whilst we continue to provide deep audience insight and understanding as the world’s largest, dedicated B2B market research company, we are now part of the world’s first end-to-end integrated B2B agency alongside these other 4 award-winning agencies:

  • Merkle leads the marketing industry in B2B technology integration, data, and analytics with a deep heritage in leveraging customer data to deliver growth to clients.

  • Merkle | DWA is the fastest-growing B2B media agency globally and brings breakthrough thinking and approaches to media implementation through the application of data and technology.

  • gyro is the global B2B leader in strategy and humanly relevant creative. Building compelling B2B brand narratives through strategic power, gyro is the most awarded B2B agency in the world.

  • Digital Pi, a Merkle Company, is a leading digital marketing agency focused on marketing automation consulting services in the B2B sector.

Why are we doing this? Well B2B represents a large ($120 billion) and rapidly growing (25% YOY) sector, and we want to serve this historically underserved and untapped market.

Further to that, what B2B organizations need more than ever following a global humanitarian crisis is a powerful partner to help them not only survive but grow. Merkle B2B is designed to be exactly that: an indispensable, global B2B growth partner for the world’s leading B2B brands. One that helps our clients succeed in a highly volatile marketplace.

“The modern B2B marketer needs to execute programs that anticipate and respond to dynamic customer needs,” said Michael McLaren, Global CEO of Merkle B2B. “The only way to accomplish this is by leveraging the world’s best B2B marketing solutions and talent. By offering world-class creative, data, media, and insights, we enable B2B marketers to surpass customer expectations.”

This opens up a world of opportunity for us at B2B International to provide a truly customer-centric experience. Merkle B2B brings together more than a thousand artists, data scientists, media gurus, technologists, and innovators, who already serve more than one hundred B2B clients. It will serve as the global center of excellence for Dentsu Aegis Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy.

Read the full press release here.

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