The disruption caused by COVID-19 on b2b businesses across the world has forced significant changes to marketing strategies and accelerated digital transformation.
A new report by eMarketer, featuring the latest data from B2B International’s pandemic tracker study, has identified 8 initial pivots made by b2b businesses in response to the disruption.
What’s clear is the major pivot towards digital touchpoints to engage with audiences, and the need to adapt messaging to align with shifts in buyer behavior and sentiment.
The report also contains expert analysis and insights from industry leaders, including our colleagues from Merkle and Merkle | DWA, who explore the lessons learned and the key considerations for b2b businesses going forward.
To get your hands on this new report featuring the latest data and expert perspectives on b2b best practices in a COVID-world, visit the eMarketer site.
