B2B International
B2B International

November 11, 2014

The importance of the Value Equivalence Line

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? An understanding of the Value Equivalence Line can help your brand make better, more informed strategic decisions. Further to this, knowing where your brand sits in relation to your competitors can give you competitive advantage.

In our latest article, we take a closer look at what the Value Equivalence Line is, and how it impacts on strategic decisions related to price and product development. By plotting perceived price against perceived benefits, your own and your competitor’s brands can be compared to give an idea of a brand’s position in the market.

How do you determine a brand’s position on the VEL? What does that position mean and how can it inform strategic decision-making? Find out why the Value Equivalence Line is so important by reading the full article below.