We are very pleased to announce B2B International has won Confirmit’s ACE Award in this year’s ‘b2b’ category. The award is for our new approach to win / loss research for b2b businesses, and recognises the impact it has delivered for clients over the past year.
We developed our win loss research approach to specifically meet the needs of b2b organisations that are looking to maximise their sales conversion and profitability.
It gives b2b leaders a structured, evidence-based approach to increase sales conversion, and win in more profitable business. It removes the guess-work, and gives clear, robust actions.
An overview of the win / loss approach
[Click image to learn more and see the full size diagram]
We are proud that Confirmit has recognised the value this approach has delivered to our clients over the last year.
