3 Critical Steps to Drive Brand Growth Through Insights
...weaknesses to understand how the brand is currently brought to life and how it can improve. Brand Practitioners Podcast #1: Enno Houwerzijl, ING The Role Insight Plays in Driving......
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B2B Blog entry
The Brand Practitioners Podcast Series #3: Melanie Forbrick & Rebecca Seefeld, Siemens Energy
...hear how these principles are being put into action by those responsible for driving brand growth in their own organizations. In this Brand Practitioners Podcast Series, we invite brand leaders......
B2B Blog entry
The Brand Practitioners Podcast Series #4: Julia Nicoara, Carbon Trust
...hear how these principles are being put into action by those responsible for driving brand growth in their own organizations. In this Brand Practitioners Podcast Series, we invite brand leaders......
Connecting You With Today’s B2B Buyer
...has moved at pace and the role of the B2B marketer needs to be agile in this digital age in which we all live in. However, does it really mean......
B2B Blog entry
The Metaverse – The Future of Creating Meaningful B2B Connections?
...What role the metaverse and AR play in B2B markets in the future? The importance of brand building as part of a full funnel approach The generational differences in B2B......
B2B Blog entry
The World of Interconnected B2B Experiences
...for many businesses today it is impossible to completely separate the realities of user experience from employee experience, employee experience from customer experience etc. In fact, there is evidence showing......
“Potato-Potahto”: How To Overcome The Challenge Of Cultural Bias When Conducting Multi-Country B2B Research
...The reason for this aggregated fall in global happiness is apparent. What isn’t is how cultural biases influence an individual’s level of reported happiness or unhappiness, and further how this......
Peter Weinberg’s 6 Benefits To Brand Building
...get something like a 3% lift in profitability. So, there is this magic lever a business can pull to increase its profits, which is increasing its pricing, and that is......
B2B Blog entry
Four Design Principles To Bring Research To Life
...to include is known as hierarchy. As you would see in a newspapers and magazine, the information which is presented in the largest font size is intended to grab the......