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Happy International Market Research Day!
...B2B International, our aim is simple; to be your trusted B2B research partner, empowering you to grow through insights. Therefore, to mark International Market Research Day, we want to share......
The Importance of Measuring Brand Strength
...it is presented is not set in stone and can be adapted to suit individual preferences. The core principle is that the different categories feed into the overall metric and......
B2B Blog entry
Using Spend and Strategic Importance to Distill Complex Buyer Decisions
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Using Spend and Strategic Importance to Distill......
B2B Blog entry
Tom Percival to Lead B2B International’s Expanding London Team as Managing Director
...largest B2B brands in the world including Cisco, Sodexo, JLL, Ericsson and Canon. His market research experience is wide ranging, but he specializes is in Buyer Journey, Persona, and Value......
B2B Blog entry
The B2B Brand Masters Podcast Series #1: Mark Ritson
...in this latest series, to give you some insights and top tips to help inspire your brand strategy throughout the remainder of 2021 and into 2022 & beyond. Join our......
B2B Blog entry
Brand Trust and Loyalty in B2B Companies
...What Does It Take To Engender Loyalty? A recent Gallup poll found that only half of B2B customers in its survey were confident in their vendors’ ability to deliver on......
B2B Blog entry
The B2B Brand Masters Podcast Series #2: Peter Weinberg
...then this is the podcast for you! Alongside the discussion on 2030 trends, key discussion points in this podcast episode include: Why are the most valuable ideas contrarian ideas? The......
B2B Blog entry
The B2B Brand Masters Podcast Series #3: Peter Field
...thrilled to have him join us on the B2B Insights Podcast. Key discussion points in this podcast episode include: The role of emotion in B2B Marketing and how it can......