Employee research that impacts the bottom line

Talk to the B2B research experts

Successful employee research; successful brands

There’s a quantifiable relationship between happy employees and business performance. Brands with top quartile employee engagement average 12% better customer advocacy, 18% higher productivity and 12% more profit.

Drawing on unique b2b experience and our proprietary benchmarks, we’ll identify exactly which issues you need to address and how to sustainably improve your “people performance”.

Employee engagement

Find your employee engagement “DNA”

Discovering the levers that motivate your workforce is a tricky task – particularly in complex business-to-business industries. Your company’s culture and vision are unique, and your employee engagement metrics need to reflect this. We’ll work collaboratively to build a measurement framework that can be compared to your peers, but which also links clearly with your business goals.


Employee satisfaction

How happy are your people?

Most managers think they run caring companies, but many businesses have an employee NPS of just +10. We can help you to find out where you stand by objectively benchmarking your employee NPS against our proprietary B2B databank. More than that, we’ll also combine survey metrics with other sources of insight so you can pinpoint the staff engagement factors that will best improve customer experience.

Further reading: What is Employee NPS?


Action plans

Turning attitudes around

Empowerment and positive ‘change’ are built in to our programs from the start. We run scoping and stakeholder engagement workshops to encourage shared ownership and employee buy-in. Our consultants will work closely with you to develop and implement tailored, manager-specific action plans, each with clearly communicated targets and areas for improvement.


Brand perceptions

Harnessing employees for brand advocacy and insight

Your employees are an integral part of your brand. Even so, many companies neglect the importance of the “voice of the employee”. We also know that your workforce represents a rich seam of untapped intelligence about your brand and its market position. We’ll work with you to discover these valuable insights and explore the alignment of staff with your brand’s core values.


Becoming the employer of choice

Competitive advantage in the employee marketplace

Talent recognition, acquisition and retention are critical to business performance. Though in-depth analysis of employee expectations, we’ll help you to improve recruitment processes, reward packages and hierarchical structures. Our aim is to enable your business become the employer of choice.

Talk to an
Simi Dhawan,
Senior Research Director

As Senior Research Director, I’m a day-to-day contact for our clients, managing their projects from start to finish.

Call +44 (0)161 440 6000

+187 220 44533