B2B Branding Market Research To Supercharge Growth

Talk to the b2b research experts

B2B brand research for leaders

Your b2b brand matters. And our specialist branding market research empowers you to make it the best in your industry – creating value, generating loyalty, driving new business.

We offer a comprehensive range of b2b branding market research services, built on our unique experience supporting many of the world’s strongest b2b brands, and on our understanding of business-to-business markets that is second-to-none.
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“Great expertise, professionalism. They work in numerous industries – both b2b and in consumer markets. They have just been a terrific partner for us.”

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“The research clearly exceeded our expectations in 3 ways: actionable insights, relevancy, and flexibility.”

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“This was a huge undertaking, both in the scale of the research, and with the coordination of three different/unique businesses. The results of this research are exactly what our Senior Vice President requested.”


B2B brand metrics

Where does your b2b brand stand?

Our structured approach enables you to assess your brand’s value through key metrics including awareness, consideration, usage and advocacy, and with reference to competitors. It arms you with the information you need to focus marketing resources in the right areas – addressing weakness and building on strengths. Our deep experience in b2b branding market research can help you to select the right metrics to make sense of your market.


Propositions and positioning

Find a compelling brand story

Our expertise across a diverse range of industries gives us unique experience across hundreds of b2b brands, including numerous b2b brand development success stories. We can help you develop and push compelling customer value propositions that resonate with your target audience and that give your brand a competitive edge.


Loyalty & value

How can you improve brand loyalty?

Net Promoter Score (NPS) research enables you to evaluate the advocacy to your brand, indicating likely growth potential from customers remaining loyal. This type of research also provides guidance as to where brand experience improvements are required. Our proprietary NVS (Net Value Score) metric can help you understand your brand’s position for perceived value, and how to extract more value from the market.


In-house b2b brand research expertise

Experience. Our difference

Our in-house teams across the world include branding market research experts, a multi–lingual fieldwork unit, qual- and quant- research specialists, data technicians and graphic designers. This full service support ensures high quality throughout your study and a partnership you can rely on – from brand health tracking research to advertising effectiveness research. Because of the knowledge and experience we bring to every b2b brand research project, the vast majority of our clients come back for more. It’s not surprising that the brands we’ve helped outperform their local stock market index by an average of +17%.


Action planning

Engaging audiences. Driving change.

Branding market research is only beneficial if it drives action. We’ll provide the best tools and frameworks to help you embrace the research findings and build your b2b brand. And we’re confident that our seasoned researchers will deliver the findings in such a way that your team will be empowered in its pursuit of brand excellence.

Talk to an
Ian Marshall,
Senior Research Director

I've specialized in b2b market research for over 15 years - working across a range of engagements including b2b branding, customer experience and value proposition development.

Call +44 (0)20 7349 1190

+187 220 44533