Europe contains approximately 11% of the world’s population, yet its economic activities are considerable, accounting for around a third of the world’s GDP. Accordingly, there is similarly bouyant activity in conducting market research in Europe.
Our expertise in Europe
Over 180 Fortune 500 companies are headquartered in Europe and five of the world’s 10 largest economies are located on the continent, while the European Economic Area is the largest trading bloc in the world.
A region of huge diversity, the European Union alone comprises 28 nation states, with 24 official languages between them. Even within the European Monetary Union, over 10 different currencies are used.
B2B International is highly experienced in conducting market research in Europe. We have the most extensive European market research experience of any business to business research agency, spanning almost every major industrial vertical. We work with industrial and business to business clients throughout Europe, including some of the world’s biggest companies in Germany, France, The Netherlands and the UK. In the last year alone, we conducted primary research in 24 different countries, the vast majority of this in local language.
While the majority of B2B International’s multi-lingual telephone fieldwork capability is coordinated from our office in Manchester, UK, we also have a network of experienced researchers based on the ground in every major European nation for when face-to-face or qualitative research is needed.
Online sources of sample are increasingly important across the world, and this is particularly so in Europe. Although some parts of Europe are well-served by high quality b2b panels, we also have an in-depth knowledge of where more traditional, offline research approaches will work best.
A high proportion of B2B International’s executive staff and research analysts are also multi-lingual, enabling us to make effective use of secondary sources of data that are required for desk research activities.