Behavioral psychology suggests behaviors are a result of the interactions with our environment and focuses on understanding our thoughts, feelings and behaviors through behavioral and cognition theories. This term was first introduced by John B. Wats...
B2B International, a Merkle company, appoints a new “Head of Germany”, Bernd Büchner, and expands their coverage across the country by launching a new team in Frankfurt. We set out on our journey in Germany back in 2014 in the city of Dusseldorf...
It is not uncommon knowledge that Supply Chain issues are rife across the globe and have been for a couple of years now. These supply chain issues have been a result of a combination of different reasons. The obvious one: a slow return to pre-pandemi...
The number one trigger for existing B2B suppliers to be re-evaluated is an increase in end-customer expectations. These increased expectations mean that B2B suppliers must always be on their ‘A game’, ensuring they keep up to date with the latest...
It is still a debate had among many in the B2B world; are buying decisions driven by emotions or rational thinking? The differences between B2B and B2C buying and marketing have got fewer and fewer, particularly accelerated by digital transformation ...
Imagine the scenario; it’s roughly three months since the project was first commissioned, questionnaires have been carefully designed and translated, your customers and the market have been interviewed, hundreds of hours have been spent analyzing t...
What Is Selection Bias? Selection bias occurs when research participants are not randomly selected. This leads to errors in research results, which negatively impacts the validity of research findings because the sample does not accurately reflect th...
The relationship between design and market research may not be immediately obvious. As a data-driven industry, we love to get our heads into the nitty-gritty detail of the findings and come up with evidence-based ways to solve our clients’ problems...
The Importance Of “The Total Experience” For many years, customer experience (CX), user experience (UX) and employee experience (EX) have been treated as individual practices within businesses. As digital transformation of businesses and e...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
