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China


March 2014 / Written by

How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried, ...

January 2014 / Written by

Top 10 Trends in China For 2014

As today marks the start of Chinese New Year (Happy Year of the ...

December 2013 / Written by

Study Reveals Top 100 China Brands

A recent study, commissioned by WPP and conducted by Millward Brown, has revealed the most ...

December 2013 / Written by

New Asia-Pacific Headquarters for B2B International

B2B International China has found a new home! After seven years in Beijing, ...

February 2013 / Written by

B2B Marketing Chief Congress

Last week, Shanghai, China, saw the hosting of the B2B Marketing Chief Congress ...

January 2013 / Written by

Taking Your Brand To China

We read with interest a recent article in Marketing Week outlining ‘5 lessons ...

September 2012 / Written by

Building Brands In China

Earlier this month, AdAge and Thoughtful China ran a conference entitled Market ...

June 2012 / Written by

Market Research Buyers in Asia – Singapore Overview

In March/April 2012, Asia Research (the industry journal for the market research industry in ...

June 2012 / Written by

Chinese Companies Inching Into Europe

Mark Hedley this week looks at the news of Saab’s acquisition by Chinese-Japanese ...

May 2012 / Written by

Who is the next China?

China is a phenomenally important player in the world’s economy. The country ...

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