Our recent survey of marketing and insights professionals across North America and Europe, as featured in this ANA article, has revealed that B2B marketers are set to ramp up their personalization efforts over the next two years.
71% of those surveyed expect “people-based marketing (i.e., direct targeting of individuals)” to influence their marketing and insights strategies in 2020 and beyond. Also high on the agenda for b2b marketers are “deep insights into our customers/stakeholders” and “influencer marketing”.
To read the full findings of the survey, plus our analysis of what this means for b2b marketers and some personalization best practices, check out the full article on the ANA website.
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