Insights Inside #3: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)

INSIGHTS INSIDE: Our new “podcast on lockdown” series, focusing on how businesses just like yours have adapted during this pandemic.

 

Insights Inside #3: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)

 

In these times of uncertainty, we have created a new podcast series to help you understand how businesses like yours are adapting, as well as hearing experts across various industries give their best advice on how you can defend your brand and remain successful during these times.

This week on Insights Inside, I speak with Jane Frost, CEO of the Market Research Society. An industry leader within the research space, Jane discusses the importance of businesses continuing to focus on research in times of uncertainty, as well as how research professionals can best position and frame the value of research within their companies to ensure it’s importance is recognized.

We also chat about some of the amazing work the Market Research Society has been doing to:

  • Represent the industry
  • Help protect agencies, employees and client-side researchers
  • Drive the industry forward during such unprecedented times

If you are interested as to how research can empower you and your business during this pandemic, and need some inspiration in this space, then listen to full episode below.

 

listen to the B2B Insights Podcast on iTunes

 

 
Upcoming Webinar | June 16th & 18th
Understanding Market Shifts During the Pandemic and the Implications for Your Business
Register for our 'On The Pulse: Pandemic Tracker' webinar in June

 

 
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