B2B Insights Podcast #2: What Makes A CX Leader

The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.

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What do brands delivering best-in-class customer experience do differently than the rest? In this episode I’m joined by Oliver Truman, Head of Research & Analytics at B2B International, to discuss the findings of a recent study into customer experience performance across b2b brands.

Looking through the lens of the ‘6 Pillars of CX Excellence’, we look at why CX progress has stalled among b2b brands, what brands are struggling with most, and the lessons to be learnt from those at the top of the CX game.

Watch the full episode in the video above, or follow the links below to listen to the audio version on Spotify and iTunes.

To learn more about the ‘6 Pillars of CX Excellence’, visit our in-depth article here.

 

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