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How important is emotion in driving b2b buying behavior? In this episode I’m joined by Conor Wilcock, Director of Business Development & Sales at B2B International, to share the findings of our recent ‘State of B2B’ study of 2,000 business decision-makers across Europe, the USA and China.
We’ll discuss the role that emotions play across the entire b2b buying process, and look at how b2b brands can develop stronger emotional connections with their customers and ultimately win more business.
Watch the full episode in the video above, or follow the links below to listen to the audio version on Spotify and iTunes.
To learn more about the ‘State of B2B’ survey and to download your own free copy of the full report, click here.