Quirk’s, one of the leading authorities of the Marketing Research and Insights industries, have just published their Outlook 2020 Report. Featuring viewpoints from industry experts, the issue features the biggest trends that will impact market research as the year unfolds.
This year’s report features an article by our very own Judith Wieghardt, Marketing Manager at B2B International, entitled “Let’s get emotional!”. The article looks at the crucial role of emotional decision-making factors in the b2b path-to-purchase.
Please click the link below to read the article:
This article was based on the findings of our ‘State of B2B’ survey.