Researching non-customers is notoriously difficult for b2b businesses to carry out internally. A lack of working relationship and understanding of how to reach these audiences lead to very low levels of interest and engagement in the research.
This is where b2b research specialists like B2B International come in. We can reach the audiences that no-one else can and ask the right questions once we’ve reached them.
In our latest video, Conor Wilcock explains in greater detail how b2b businesses can benefit from a dedicated and on-going programme of research looking at non-customers and exploring new opportunities.
To learn more about the importance of researching non-customers and how B2B International can help, watch the video below.