Loyal customers are vital to business success as they provide a high “lifetime value”. Furthermore, a loyal customer is much more likely to recommend you to others, leading to business growth and improvements in reputation.
A popular metric to measure customer loyalty is the Net Promoter Score (NPS). This metric provides a useful benchmark by which to judge the performance of your company. The average B2B company will have an NPS of +24, while best in class companies will achieve an NPS of 50 to 80.
Want to find out more about NPS and the steps you should take to achieve a leading NPS? Find out by watching our latest video below.