For those of you who received our 2015 Calendar, you will know that September is all about brand strategy. Your brand is essential to everything your company does. Perfecting your branding strategy is therefore one of the most important areas to focus on for marketers.
The reputation of a b2b company, its name and all it stands for, is a massive influence on its marketing success. Companies with a strong brand enjoy high levels of interest, an excellent conversion rate of enquiries to orders, and high levels of satisfaction with the purchase.
Your branding strategy should align with the overall marketing strategy for your company. In developing a brand strategy, consideration needs to be given to three important aspects of brand health; brand awareness and use, brand associations, and brand performance.
In our latest featured article, we discuss these three aspects in more detail and outline how they fit together to develop a successful brand strategy. To read the article, please click the link below.