As those of you with our 2015 Calendar will know, this month we are focusing on relationships. Relationship-building in b2b markets is crucial for increasing customer satisfaction and driving long-term loyalty.
While any good marketing strategy will aim to generate revenue from new customers, the number one priority should always be building relationships with existing ones. After all, it is the customers that stay loyal over the long-term that provide the greatest “lifetime value”.
The importance of relationship-building cannot be underestimated. Strong relationships with sales and technical teams are the strongest drivers of customer loyalty in b2b markets.
So, what does your business need to do to build high levels of satisfaction and loyalty? Understanding customers’ needs, being responsive, and being easy to do business with are all important building blocks of good relationships.
In this month’s featured article, we discuss the topic of customer satisfaction and loyalty in more detail. The article covers how to measure customer loyalty as well as providing tips on how to build relationships and engender long-term loyalty.
To read the article, please click the link below.