B2B International has been pioneering the development of online research for many years. Technological advancements have played a major role in this development.
Business-to-business online focus groups is one research method that has seen significant changes thanks to technology. Advancements in online communities mean business decision-makers can now speak to each other in organic, natural environments. Diary studies have also come a long way, with decision makers now able to give feedback on products and services online in their own time.
Technology has also changed the way qualitative research is carried out. Traditional, tick box exercises have been overtaken by interactive surveys making use of gamification techniques. This means surveys not only look and feel better, but are also more engaging.
To find out more about the latest innovative techniques being used in online research, you can watch our latest video below.