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Customer Satisfaction

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Is Employee Engagement The Key To Higher Customer Satisfaction?

It has fast become a business norm to make customer satisfaction an important focus, where

Building Loyalty for B2B Brands

 
A recent article posted on the Forbes website caught our eye this week.

Why consistency can significantly boost your customer satisfaction scores

Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed

B2B Customer Surveys: A Means To An End

 
Surveying your customers is important. It allows you to start to understand what

The Relationship Between Market Share and Customer Satisfaction

A recent research paper, ‘Reexamining the Market Share-Customer Satisfaction Relationship’, examined the longitudinal relationship between

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs

Last Impressions Last!

A recent shift from focusing attention on customer service and satisfying customers through

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Tata Steel

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

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