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B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #1: Richard Shotton
...purchase stage Examples of behavioral science in action, including within the subtitle of Richard’s new book, The Illusion of Choice How to apply biases such as ‘Make It Easy’, ‘Make......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #2: Jon Lombardo
...academics in the pursuit of uncovering contrarian insights to help B2B marketers gain a competitive edge. Key discussion points include: Why maximizing reach is more impactful than maximizing frequency when......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #3: Byron Sharp
...Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Byron is considered one of the......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #4: Oliver Truman & Simi Dhawan
...2023 B2B Superpowers Index is the largest global B2B tracker of its kind. In this episode, Oliver and Simi explore the key insights from the latest wave of the research......
Best Practices For Implementing Segmentations
...our clients in the engineering space asked the killer questions from the typing tool of each potential customer via a mini survey. When the prospect submitted an inquiry through our......
B2B Blog entry
B2B Ignite Keynote: Winning the C-Suite of Tomorrow
Millennials now make up 49% of B2B decision-makers, an increase of 17% year-on-year, and the number of Gen Zs influencing buying decisions is also on the rise. The rate at......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series: Catch up on Episodes 1-4
...Simi Dhawan In the fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Since 2019, B2B International and......
How to Win in the Engineering Buyer Journey
...customer experience is an unmet need for buyers in the engineering sector. Given the technical nature of engineering buyer journeys and the complex decision-making unit involved, it is understandable why......