Only 1 in 10 new product launches are a success. Our Product Research focuses on the entire process, from ideation to proposition testing, to ensure your product is likely to succeed before it is launched. Contact Us > To see how we can help your business Concept Screening Learn how Concept Testing can be used to ensure you are bringing the right products and services to the marketplace. Ideation Learn how Ideation research and co-creation research can be used to generate ideas for new products and improvements to existing products. New Product Development Learn how New Product Development research can be used to identify new opportunities and establish success criteria for making launch decisions. Pricing Learn how Pricing research can be used to determine the optimum pricing strategy in order to improve sales and profitability. Product Design & Bundling See how Product Design and Bundling can be used to combine complex combinations of products and services into coherent value propositions. Proposition Testing Learn how Proposition Testing research can be used to ensure that your prototype results in a successful product launch.