We have more business to business experience than any other market research company. This enables us to build a full and robust picture of the competitive landscape and the key players within it. We will help you benchmark your performance against that of your competitors, capitalise on opportunities in the market and defend against threats.
Whether you’re after an ad hoc report to profile competitors, a mystery shopping exercise, or an ongoing competitive intelligence news feed, we tailor our deliverables to meet your specific business and research needs.
Our aim is to work with you to find a competitive advantage that will stand the test of time. This competitive advantage may not be one of the table stakes (everyone has these). We are always mindful that service factors are critically important in business to business markets and they are difficult for competitors to copy.
Identifying strengths and weaknesses
We assess competitors’ strengths and weaknesses by speaking to their customers and, distributors, and by paying great attention to how they promote themselves on their websites, in their annual reports and shareholder presentations, in PR and in their social media feeds.
Are competitors delivering against their promise?
Perception is everything and we measure what customers and potential customers think of the various suppliers and brands that are available to them, such as brand associations and perceived strengths and weaknesses.
Where do you sit in the market?
No company exists in a vacuum. It is important to understand how different brands are positioned so you can ensure there is sufficient distinctive clear blue water between you and the competition. We use a range of statistical techniques such as brand mapping to assess which brands own different positions, and derived importance to assess what drives satisfaction and loyalty to competing brands.
Identifying opportunities and threats
Brands can have quite different “positions” in different industry verticals. It is important in any competitor analysis that we establish in which segments companies are relatively strong or relatively weak, as well as how brands are growing and the nature of the opportunities and threats.
Keeping your finger on the pulse
Opportunities and threats are apparent in every market. It is important to be able to monitor and adapt to market trends and competitor actions to take advantage or guard against these forces. We track and aggregate a range of different news, social media and marketing sources to provide real-time intelligence to empower your business.