Utility Week: An Energy Company’s Brand Is Its Biggest Asset

In a market where consumers are now more mobile and savvy than ever before, an energy company’s brand has quickly become its biggest asset. While brands might be built up through marketing, they’re only proven in the day-to-day experiences of customers. Ignoring customer experience is a massive risk.

In this latest instalment of ‘I am the customer’, Nick Hague discusses why energy companies need to focus on engaging customers with the brand and building loyalty. Read the full article here.

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