B2B International


Asking a question about future behaviour influences the performance of that future behaviour. This is known as the Question-Behaviour Effect. If this is true, this phenomenon must be considered in market research.

In an article for RW Connect, James McNeilis considers the Question-Behaviour Effect in terms of the Net Promoter Score, exploring whether asking the NPS question affects the likelihood of respondents recommending the company in the future.

To read the full article, click here.