To compete effectively in today’s crowded marketplace, it is crucial for businesses to have a strong understanding of what its customers want. One way of meeting this challenge is with statistical research. Two techniques in particular can be used to gain a deeper understanding of your customers: Max Diff Analysis and Derived Importance.
In an article for Research-Live, B2B International’s Kyle Cockett describes how these two techniques are used to determine the needs of your customers. To read the article, click here.