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  • Home > Articles > Marketing Week: B2B Brands Putting Greater Focus on Customer Experience
 

Marketing Week: B2B Brands Putting Greater Focus on Customer Experience

B2B brands are shifting their focus from price-led marketing to a value-led approach that puts the customer experience at the forefront, research by B2B International suggests. It reveals that retaining customers and growing brand awareness are mount...

March 2016 / Written by B2B International
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