Marketing Week: B2B Brands Putting Greater Focus on Customer Experience

B2B brands are shifting their focus from price-led marketing to a value-led approach that puts the customer experience at the forefront, research by B2B International suggests. It reveals that retaining customers and growing brand awareness are mounting challenges for B2B companies, but that many marketers are struggling to adapt to the pace of change.

To read the full article, please click here.

Show me:
  • Filter by Industries

  • Filter by People

  • Filter by Research Type