B2B International


A customer retained is a customer won. Every customer that doesn’t switch to a rival is one fewer that you have to go and win back, so building a loyal customer base is an essential part of growing a business. A truly loyal customer is one that recognises how good your service is, would recommend it to their business contacts and has enough good will in reserve to continue working with you if something goes wrong.

In this article featured on Fresh Business Thinking, Paul Hague discusses the three key pillars of developing an effective customer loyalty strategy. You can read it here.