The core principle of value marketing is to put the customer at the heart of the business. To do this, businesses must listen to the voice of the customer, which requires a comprehensive understanding of their needs and experiences through every touchpoint.
Effectively listening to the voice of the customer requires a well-planned and well-executed customer experience programme. In this article for Engage Customer, Nick Hague discusses 10 best-practice tips to consider when putting a new strategy in place. To read the article, please click here.