B2B International
 

July 30, 2014

Companies often spend a lot of money paying for primary research. This maybe because they’re not sure how to locate the information themselves. Or, it may be because they don’t realise that small tweaks to information that isn’t quite right shape can still prove very useful, or because it’s too dated for their needs. It is often the case that people think that a big decision must merit an original piece of research – but this isn’t necessarily true.

In this article featured on the B2B PR Blog, Nick Hague discusses seven sources that can be used to locate information for next to nothing. You can read it here.