Companies often spend a lot of money paying for primary research. This maybe because they’re not sure how to locate the information themselves. Or, it may be because they don’t realise that small tweaks to information that isn’t quite right shape can still prove very useful, or because it’s too dated for their needs. It is often the case that people think that a big decision must merit an original piece of research – but this isn’t necessarily true.
July 30, 2014
- The Sunday Times: B2B International Named in Top 100 Fastest Growing International SME Companies
- BDaily News: B2B International Report Strong Growth for 2017
- AMA: 5 Biggest Barriers to Growth
- Research World Connect: The Value of Projective Techniques in Qualitative Research
- Quirk’s: The Importance of Storytelling in Research