Companies often spend a lot of money paying for primary research. This maybe because they’re not sure how to locate the information themselves. Or, it may be because they don’t realise that small tweaks to information that isn’t quite right shape can still prove very useful, or because it’s too dated for their needs. It is often the case that people think that a big decision must merit an original piece of research – but this isn’t necessarily true.
B2B Pr Blog: How to Get Information for next to Nothing