B2B Marketing: Getting Customer Segmentation Right

UK B2B brands are not making the most of customer segmentation. At B2B International, we believe the best B2B customer segmentation research gets as close as possible to the customer, enabling companies to meet their needs far more effectively. In this article written by our very own Paul Hague, he discusses six steps towards implementing a successful segmentation strategy.

To view the article, click here.

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