A strong brand is one of a company’s biggest assets, providing credibility, helping to differentiate, and adding value to products and services. A strong brand not only commands premium prices, but also drives customer loyalty and advocacy.
Brand valuation is vital in maintaining and building a strong brand, acting as a tracking mechanism to monitor and measure the strength year after year, and identify where marketing resources should be prioritized.
In a recent article for the AMA, our very own Julia Cupman offers some very useful advice on how to decipher brand value.
To view the full article, click here.