AMA: Understanding Brand Valuation

A strong brand is one of a company’s biggest assets, providing credibility, helping to differentiate, and adding value to products and services. A strong brand not only commands premium prices, but also drives customer loyalty and advocacy.

Brand valuation is vital in maintaining and building a strong brand, acting as a tracking mechanism to monitor and measure the strength year after year, and identify where marketing resources should be prioritized.

In a recent article for the AMA, our very own Julia Cupman offers some very useful advice on how to decipher brand value.

To view the full article, click here.

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