B2B International

May 29, 2014

“New” is one of the most powerful words in the marketing vocabulary and every company needs a significant number of new products in its line in order to stay relevant and make the most out of changing consumer behaviour. The difficult part however, is knowing how to come up with the ideas that will go on to generate successful new products.

In this article featured on Real Business, Paul Hague discusses eight effortless ways to generate new product ideas.

Read the full article here.