One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and customers, meaning decisions can be taken in greater confidence and competitive advantage can be gained. The challenge for ...
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to companies. Giving individual treatment to every customer would be extremely demanding on company resources. The answer to this ...
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche technique. They do, however, provide invaluable insights when used correctly. A big challenge that researchers face when it comes to b...
One of the most important requirements of any business is to understand the needs of its customers. In fact, a good definition of marketing is simply that – the process of understanding and satisfying customers’ needs. Furthermore, we know that c...
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the relationship between sustainability and financial performance turns out to be U-shaped. Roughly speaking this translates to this: i...
It isn’t unusual for a client to contact us and say that they want a quick and dirty survey with just three questions – or at least a small number of questions. We know what they mean. Typically the questions will be: “How likely would ...
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That’s a good old boring b2b product if ever there was one. Let’s imagine you had a magic wand and you could ask it to improve your water pump...
Fast and slow – yes, that’s how our minds work. We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis ...
Well folks, it is here. It’s Valentine’s Day and we must think about love. Or should we? For goodness sake, what part does love play in business to business marketing? Some people think it does. In 2003, Jimmy Lee, a Vice Chairman of JP Morga...
Today we have a philosophical question for you. Of the following questions, which do you think are the most important in market research surveys – what, who, where, when, why and how (we call them the 5Ws + 1H)? Here at B2B International we are for...
