How many times have you had to sit down and go through a long PowerPoint deck full of facts, figures and charts? Do you remember many of them? If not, chances are the deck was missing a key element. A coherent story. Storytelling has become an essent...
4 B2B Marketing Ideas for a Merry Christmas Christmas is only a few weeks away. It might not yet be snowing outside, but the festive season is already in full swing – at least in the advertising industry. With Christmas being the most anticipated e...
An email landed in my inbox last week which started with: “From today Vodafone will be changing our brand positioning for the first time in eight years from ‘Power to you’ to ‘The future Is exciting. Ready?’”. It certainly caught my atten...
If, as Peter Drucker famously once said, a company’s culture really does “eat strategy for breakfast”, then Ryanair’s culture must have a pretty full belly at the moment, having gorged contently on its ‘always getting better’ customer str...
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in a single field will approach the problem in much the same way, leading to a finite list of possible solutions. Add in experts fr...
A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs. While that post focused on the end-product, most often a deck of slides presented to a client at the end of a project with the key findings and...
Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with pockets full of business cards and calendars full of meetings with hot prospects. Get them wrong however and you’ll have some serious expla...
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and customers, meaning decisions can be taken in greater confidence and competitive advantage can be gained. The challenge for ...
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to companies. Giving individual treatment to every customer would be extremely demanding on company resources. The answer to this ...
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche technique. They do, however, provide invaluable insights when used correctly. A big challenge that researchers face when it comes to b...
