Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to yourself and your company, whilst also weaving in the core business offer that you’re trying to introduce. These two ...
Rather than focusing on social media, this article will look at social networks in more general terms, referring to the idea of a network of individuals that interact with each other. Social network analysis is an approach within sociology that is us...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new ideas and concepts to think about. I was first introduced to the idea of a business being ‘humanly relevant’ during a talk with gyro...
As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with customers and companies which belong to different culture groups. As such, marketing managers must be wary of ...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the way in which a company deliberately goes about differentiating itself from the competition. Meanwhile, Henry Mintzberg defined...
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took home the Judge’s Choice Award for Project Innovation bas...
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their problems with Generation X in day-to-day business life, that they value experience more than possession and like to share e...
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors. These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...
