We Know What Makes Decision-Makers Tick.

How do we know? Because we surveyed over 300 b2b decision-makers in the APAC region to find out.

What we found out was remarkable! In APAC, 61% of the final b2b purchasing decision is based on emotional factors. Sure, b2b brands still need to satisfy customers’ rational needs and wants to enter the initial consideration set. Yet within the final supplier choice, it’s emotion that prevails.

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Winning with Emotion APAC


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B2B International is an international, full-service market research company specializing in researching b2b markets. With offices in the APAC region, the USA and Europe, we enable b2b businesses to make informed business decisions by delivering actionable insights.

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