We Know What Makes Decision-Makers Tick.

How do we know? Because we surveyed over 300 b2b decision-makers in the APAC region to find out.

What we found out was remarkable! In APAC, 61% of the final b2b purchasing decision is based on emotional factors. Sure, b2b brands still need to satisfy customers’ rational needs and wants to enter the initial consideration set. Yet within the final supplier choice, it’s emotion that prevails.

I want to receive this!

  • Please select the industry in which you work.
  • For more details on how we use this information, click here.

Winning with Emotion APAC


How can b2b brands succeed in Asia Pacific?

Stephanie Teow, Head of Asia Pacific at B2B International, presents some of the key findings of our research and explains how b2b buying behaviors have evolved in recent years.


Have you got any market research needs?

B2B International is an international, full-service market research company specializing in researching b2b markets. With offices in the APAC region, the USA and Europe, we enable b2b businesses to make informed business decisions by delivering actionable insights.

We can help you to …

Do you want to find out how our Singapore research team can help?
+187 220 44533