Photo of Taylor Wray

I am a research manager on B2B’s USA team, based in New York.  My role is to proactively guide and support clients through every stage of their custom research engagements, from initial need scoping and methodology design through final presentation and visualization of results. 

Doing this at a high level requires me to draw on my formal background and specialized training in research, as well as the breadth of business knowledge and experience I’ve accrued over a decade-plus of working across a wide range of B2B and B2C industries and subject areas.

Taylor Wray Research Manager

What is the best thing about working at B2B International?

One of my favorite things about working at B2B International versus other research firms is the level of original insight, expertise, and thought that we put into each research proposal and project we carry out. B2B’s clients can rest assured that we never just “rinse & repeat” a recent proposal or approach that we used for a different client; rather, we honestly take the time to listen to their individual needs and objectives and thoughtfully construct a truly customized approach, which may leverage some tried-and-true methodologies or frameworks but always adapts and innovates them to address their unique goals and requirements.  I think this level of original thinking is a big part of what elevates and differentiates the quality of our research, here at B2B International.

What is the best advice you have ever been given?

When it comes to research, there is one pithy truism I think every researcher (and research client) absolutely must heed, when they envision the results and insights they want to see at the end of the project.  This is commonly known as “GIGO” or Garbage In; Garbage Out.

What is your favourite place you have visited – and why?

Tie between Tokyo, Japan (because I’m enamored with Japanese food & culture) and Santorini, Greece (for the sheer beauty of the landscape).

What is your favourite book?

Shibumi by Trevanian

What is your favourite pastime?

Playing Frisbee (ultimate and/or disc golf)