Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.
Successful Marketing Means Focusing on all 4 Ps – Not Just Promotion
If you think marketing means promotion, I’ve got some bad news.
Marketing used to encapsulate strategy, research, audience engagement and more. Today, most marketers are sadly content with promoting on its own.
Promotion is not (and will never be) a one-size-fits-all solution. Flooding customers’ inboxes just leaves them frustrated!
And if your marketing doesn’t stick, customers won’t act.
To increase your return, widen your scope. Go back to the four P’s. Alongside promotion, focus on:
Product. Tailor to your customers’ needs. Optimize for buyer satisfaction.
Price. Research your competitors. Don’t sell yourself short, and don’t price yourself out of the market.
Place. Review distribution systems. How you approach customers is as important as what you sell them.
A great product, with the right place and price, is easy to promote.
That’s why B2B International believes in research that considers all aspects of marketing.
To energize your marketing, ditch the heavy focus on promotion and return to the four P’s.
It’s easy to get your name out there.
But with all the current noise levels out there it’s better to make it stick.
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