In their pursuit of growth, b2b marketers are placing branding at the top of their priority list in 2018.
The latest wave of our annual survey of large businesses serving b2b markets has revealed that branding is the top strategy for growth. There are, however, significant challenges that stand in the way.
These findings make interesting viewing for all marketers looking to develop their growth strategies in next 12 months.
To explore the survey findings in more detail, check out this article on the MarketingProfs website.