B2B International
B2B International

January 26, 2017

Masterclasses in Market Research and B2B Marketing

We don’t just carry out market research, we also teach it.

Many of our clients have asked us to give them the inside track on how we design, collect and analyse data. To meet this demand, we have developed three masterclasses which are coming up very soon. They are an opportunity to find out everything you ever wanted to know about market research and B2B marketing – and were afraid to ask!

  • A masterclass on the fundamentals of market research. Over two days you will learn the fundamentals of market research from practitioners who carry out studies every day of the week. You will learn how to design a study, manage projects, design questionnaires, analyse data, and write and present hard hitting, action orientated reports.

  • A masterclass on business to business marketing. Over two days you will learn how B2B marketing needs a special approach in terms of your product offer, your pricing strategy, your channel to market, and your promotion. You will be introduced to numerous frameworks that will help you develop competitor beating marketing strategies.

  • A masterclass on specialist market research skills. Over two days you will learn how specialist market research studies are carried out on segmentation, branding, customer satisfaction, optimum pricing, new market entry and new product development.

The masterclasses will be held in south Manchester. The price is £850 per person for each two day masterclass with a half price offer for a second attendee from the same company. There is also an early bird discount on offer.