A B2b Marketer’s Guide to Cognitive Bias

A B2b Marketer's Guide to Cognitive Bias

A common assumption by marketers is that humans are rational. The study of behavioural economics aims to dispel this myth. Even in the case of business decision-making, we are subject to cognitive biases. The question for b2b marketers, therefore, is how can these cognitive biases be used to improve marketing effectiveness?

In a recent article for Quirk’s Magazine, our very own Adam Jones takes a look at some of the more common cognitive biases we see influencing people. These are separated into three categories: prejudicial bias, contextual bias and experiential bias. The article explains what each means and the considerations for b2b marketers.

To read the full article, please click below.

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