A common assumption by marketers is that humans are rational. The study of behavioural economics aims to dispel this myth. Even in the case of business decision-making, we are subject to cognitive biases. The question for b2b marketers, therefore, is how can these cognitive biases be used to improve marketing effectiveness?
In a recent article for Quirk’s Magazine, our very own Adam Jones takes a look at some of the more common cognitive biases we see influencing people. These are separated into three categories: prejudicial bias, contextual bias and experiential bias. The article explains what each means and the considerations for b2b marketers.
To read the full article, please click below.