We know that market research is used to determine and measure customer behaviour, but studies have shown it can also drive customer behaviour. This is known as the question-behaviour effect – the very act of asking a question can influence and drive future behaviour.
In our latest white paper, we explore this issue in relation to the Net Promoter Score (NPS). Are promoters who are asked the Net Promoter question more likely to recommend a company in the future? Are detractors more likely to share negative views on a company after being asked the question?
Find the answers to these questions by clicking the link below and reading the full white paper.