Globalisation has changed the way markets work all over the world. Increasing competition means margins are being squeezed, and it’s vital that businesses react. What’s the solution? B2B marketers need to start selling on value rather than price.
Value is all about fulfilling customer needs. Successfully selling on value requires an in-depth understanding of both your markets and your value proposition. In our latest video, director Nick Hague discusses value selling in more detail, including the three essential elements needed to deliver value to your markets.
Interested in finding out more? You can watch the video below.