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China

Golden Time for Exporting to China

China, one of the Four Great Ancient Civilisations, with over 5000 years’ history, has tacitly regained its prestige and proficiency, standing as the second biggest economic power in the current world.
Over the past three decades, thanks to the Reform and Opening-up initiated and enacted by Chairman Deng in 1978, China has

Doing Business In China

Last week, B2B International CEO Matthew Harrison was a guest speaker on the panel of Insider’s International Trade Breakfast in Manchester. Matt, along with the other panellists, discussed all things China, offering advice to companies interested in the opportunities this vast country has to offer, as well as answering any specific questions

The End of Cheap China?

In this week’s Business Surgery, Stephanie Teow assesses whether the appeal of China is on the wane or as strong as ever
I read with interest recently an article in The Economist which questioned the extent to which China can continue its position as a low-cost base of manufacturing in an era of

The Art of Employee Engagement in China

This week, Mark Hedley takes a timely look at the issue of employee satisfaction
With rising unemployment figures, reduced income levels of the majority of workers and the contentious issue of bankers’ bonuses continuing to provoke strong public feeling in the UK, it seems the issue of how to keep employees satisfied and

China the Innovator

A myth that continues to persist about China is that the country’s economy is predominantly built on low-value export manufacturing. Seen by many as the ‘workshop of the world’, it remains a commonly held view that China offers little more than a cheap source of textiles and toys for the rest of the

Biggest Chinese Brands

The recently published 2012 BrandZ report on the Top 50 Most Valuable Chinese Brands found that the value of the top 50 Chinese brands has grown by 16 percent to US$325 billion, representing more than five percent of the Chinese economy. Combining both financial data and opinion gathered from interviews with over 35,000

Market Research in Asia

In summer 2011, Asia Research, the publication for the market research industry in Asia, carried out an attitudinal survey of the Asian market research industry. Conducted online with 260 respondents from clients, agencies and support industries from 12 countries across the continent, we are pleased to present a summary of the findings of

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in Shanghai: On Thursday, 22 September 2011, we will be running a Market With Intelligence course, and on Friday, 23 September 2011, we will host a course on Value-Based Marketing.
As with all our courses, these full-day, hands-on training workshops

Will your brand make it in China?

In a recent article for Marketing Week, MaryLou Costa looks at the growth of China’s own brands and how they can become not only number one in China, but if can they also enter the western markets?
China is proving to be a ripe market across a range of sectors, but is this market

Will China Pull A Rabbit Out Of Its Hat In 2011?

The Chinese Year of the Rabbit begins on February 3rd. So what will this year have in store for China? Much the same as 2010? Or will there be some surprises on the cards?
Scott Kronick and Jamie Moeller of Ogilvy Public Relations Worldwide gave their views to AdAgeChina recently.

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