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How Research Can Be Used To Increase the Chances of Success in China

Successfully breaking into the China market is difficult. Many brands have tried, but only a handful can confidently say they have cracked the Chinese market. However, chances of success can be significantly increased by conducting some thorough market research. Taking time to understand the culture, buying habits, and needs of the China

Top 10 Trends in China For 2014

As today marks the start of Chinese New Year (Happy Year of the Horse!), we thought we would mark the occassion by making today’s blog post all about China.
Recent news has highlighted that China’s economy is showing signs of stabilising, with a GDP growth of 7.7% in the last quarter of 2013,

Study Reveals Top 100 China Brands

A recent study, commissioned by WPP and conducted by Millward Brown, has revealed the most valuable Chinese brands and highlighted the growth that Chinese brands are seeing across different industries. The top 10 brands, as revealed by the 2014 WPP BrandZ Top 100 Most Valuable Chinese Brands study, are shown below.

New Asia-Pacific Headquarters for B2B International

B2B International China has found a new home! After seven years in Beijing, we have outgrown our original office and made the move to shiny new premises. Still located in a convenient, central location in the Chaoyang District, our new Asia headquarters is a welcome move and all the team in China are

B2B Marketing Chief Congress

Last week, Shanghai, China, saw the hosting of the B2B Marketing Chief Congress 2013. B2B International was represented at this prestigious event by Matthew Harrison, Daniel Sun and Stephanie Teow, and Matt and Daniel were delighted to take to the stage on the Friday afternoon to present a session on B2B Market

Taking Your Brand To China

We read with interest a recent article in Marketing Week outlining ‘5 lessons for brands looking east to China’. This is a subject close to our heart, of course, and one on which we have written extensively in the past. With China still a vitally important country for many Western organisations

Building Brands In China

Earlier this month, AdAge and Thoughtful China ran a conference entitled Market to Watch: Building Brands Beyond Tier One in China. In a country where ‘Tier 2’ cities may have populations of 7 million or more, there’s certainly plenty of reason to look beyond the more obvious markets of Beijing and Shanghai.

Market Research Buyers in Asia – Singapore Overview

In March/April 2012, Asia Research (the industry journal for the market research industry in Asia) conducted its fifth annual survey of corporations in Asia who undertake market research through external firms. 108 interviews were conducted with individual research buyers in various corporations across Singapore, with some of the key findings summarized below:

Chinese Companies Inching Into Europe

Mark Hedley this week looks at the news of Saab’s acquisition by Chinese-Japanese consortium and how it is just the latest example of the increasingly global aspirations of Chinese companies.
A recent report by Rhodium Group suggested that Chinese outbound FDI could reach $2 trillion by 2020, with Europe being the favoured

Who is the next China?

China is a phenomenally important player in the world’s economy. The country does, of course, have a reputation as home to much of the world’s low-cost manufacturing, but this is not such an accurate reflection of its economic standing today; increasingly China is moving up the pecking order and shedding its reputation

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Air Products

Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.