Marketing and Selling to Chinese Businesses
...clusters are likely to have more key industry players in attendance. It is also worthwhile remembering that exhibitions are an indirect form of marketing and seldom result in immediate sales......
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B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...individual interviews, focus groups, telephone interviews and online interviews. Employee engagement is crucial to business success. As research shows, companies with high engagement scores can see much higher revenues than......
Go Beyond In Customer Experience – A Conversation With Chris Daffy
...doing this?” Then there is the experience state where I am in it, “I am actually doing it and I am experiencing what it is like”. Then there is the......
Buyer Journey Mapping in B2B Markets
...to purchase, and ends at “Relationship Management” or “Renewal”. For each step identified in the path to purchase, it is important to identify the goal for the brand. Figure 1......
B2B Blog entry
Be Prepared: Generation Z Takes over the Stage
...to focus on what’s really important in the questionnaire – even more so than we do now. Quality over quantity is key! Pictures instead of words. It’s not a coincidence......
CX Day Toolkit: Our Most Popular CX Resources to Help You Level Up
...New Shape of Superpowered B2B Customer Experiences Our latest in the Superpowers Series sees us delve into the 6 new CX ingredients which are vital to implement in order to......