The Future of Work
...of people who can afford the services are. The issue with this is that housing costs and rent in these areas is rising and this is making it increasingly difficult......
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Business-to-Business Market Research in Russia
...offering good quality macroeconomic and industry-specific information. Most of this information is available in Russian language only, albeit English data is increasingly available. Because of the language issue, good quality......
Business Models and Strategies for Competitive Advantage
...products in Europe and the USA in situations where a specialized sales force is needed. It has also acquired companies in Europe for their infrastructure. The importance of partnering to......
Creating Desirable Brands
...story is brought to life in what the brand does as much as what it says: Nivea is a brand with increasing desirability. Its purpose is to help people feel......
How to Use Product Development Research to Innovate Successfully
“New” is one of the strongest words in marketing. “New” invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new......
How To Compete Against Fast-Moving, Innovative Competitors
...human issues involved in leading and managing companies: honest and forthright, she tells it how it is. Consultrix Ltd works with creative and knowledge-based companies improving profits and capital values.......
How To Move A Brand Forward
...delivering a campaign that will lead to an increase in business. So if the logo can be left as it is, it probably should be. What I have found, though,......
Measuring Brand Value – How Much Are Brands Worth?
...customers. This is an interesting concept as loyalty is an important component of branding – so already it is clear that there is a strong link between goodwill and brands.......
Customer Satisfaction Research Surveys: How to Measure CSAT
...attention is required but in many respects, this is the easy part. Very often, major long lasting improvements need a fundamental transformation in the company, probably involving training of the......
B2B Marketing: 10 Key Principles That Make It Unique
...B2B marketing opportunity is the building of a strong brand. In a world where it is becoming increasingly difficult to distinguish one product from another, it is even more important......